HUMAN+ is a retail activation series informed by human centered design. it questions how narrative based retail activation, advocacy and policy and people centric design method can enrich, enhance or alter our experience of everyday rituals, through rethinking the role of the brick and mortar. HUMAN+ provides an opportunity to imagine otherwise homogeneous shopping districts as destination in conversation with past, present and future.
NO. 1 MAN+ r e s i d e n c e.
a conceptual retail experience coming early 2019.
NO. 2. MAN+ labour.
our declarative statement about the evolution of labour coming early 2019.
NO. 3 MAN+ WELL-BEING
a modern approach to wellness coming early 2019.
NO. 4 someware
prop rental company coming to northeast, dc coming early 2019.
NO. 5 AN UNMARRIED WOMAN
a bodega style beauty destination of curated skincare coming early 2019..
NO. 6 LANDTRUST
photography arts museum and institute.
NO. 7 NOMAD YARD
a conceptual sustainable goods retail incubator established 2013. nomad yard provided panoramic and granular views of the brick & mortar business environment in washington, d.c. offering operations, customer experiences, distribution and strategy to micro-businesses. combing cotton co. provided in house branding, design, digital management, programming and public relations. nomad yard supported and scaled 51 micro-businesses and 29 makers and creative entrepreneurs within it’s 4,000 square-foot incubator. as seen in the washington post, huffington post, inc. magazine, elle magazine; named shopping destination in washington dc by amtrak + le monde.
NO. 8. THE FIRST FLOOR
community needs accessment lab
a hybridized community space that exists to initiate a space for connection, fostering a foundational relationship between the development and community. our programming engages community members and other stakeholders in progressive conversation supporting a practical scale-to-market model and policy built on the quadruple bottom line of social, racial, economic and environmental equity in partnership with the apollo on h. learn more here.
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